IPM re-brands to reflect core values and launches new website
IPM, the fast-growing Stockholm-based systematic asset manager with $8.7bn under management, announces it has completed an extensive re-branding project resulting in clear definition, interpretation and rendition of the company’s brand values.
In-depth research was undertaken with clients, staff, independent actuarial consultants and partnering suppliers participating in the first stage of the project. The findings from qualitative interviews were analysed and compared to see how messaging aligned between client, staff, and business values. The resulting expressions of the corporate values encompass client and business values backed by the collegiate belief and unified energies of employees, creating all-round integrated engagement. The outcome is expressed in IPM’s new brand appearance, website, marketing materials and corporate video (click here) positioning the characteristics that reflect IPM’s client values, investment philosophy, ESG credentials and ultimate goals.
The client-driven exercise that incorporated input from IPM’s various stakeholders has unearthed the true values of IPM and draws on the core offering which underpins IPM’s style of systematic fundamental analysis, risk management and transparency of operations.
Serge Houles, Managing Director at IPM, commented, “We have changed our brand imagery to better reflect our openness, transparency, innovation and ESG credentials and to match our value proposition from a staff and client perspective.”